13th edition of Horeca Xperience bigger than ever in Martiniplaza

The thirteenth edition of the Horeca Xperience, the premier event for hospitality entrepreneurs, suppliers, and professionals, is taking place this year at a new location: Martiniplaza Groningen. After successful years at the Martinikerk, the event has outgrown its venue. The move means more space, more modern facilities, and parking right outside the door.

On Monday, September 29, 2025, from 12:00 to 19:00, Martiniplaza opens its doors for a day full of inspiration, innovation, and experience in the hospitality industry.

Why you shouldn't miss this

• Discover the very latest products, trends, and innovations in the fields of food, beverages, technology, sustainability, and services.

• Get inspired by seminars on themes such as ‘AI for sustainable hospitality’, circular initiatives, labor market strategies, and more.

• Experience the excitement of vocational competitions: Klaar Af Kook (cooking competition) and the KHN Tap Competitions.

• Networking is key – meet suppliers, fellow entrepreneurs, experts, and exhibitors who share their stories.

• New this year: the Hospitality Heroes Square, with a focus on staff, training, subsidies, and collaboration in the hospitality labor market.

• Also New! Sustainability in the spotlight: on the Green Innovation Square you see circular solutions, local initiatives, and smart innovations for the hospitality industry.

Program highlights

Below is a selection of what you can expect:

Time	Location / Square	Activity / Theme
12:30 – 13:30	Green Innovation Square	Seminar: Work, education & prospects
13:00 – 15:00	Elite Sports Lounge	KHN Members' Lunch
13:00 – 18:15	Stand 5323	Klaar Af Kook (cooking competition)
14:00 – 15:00	Green Innovation Square	Seminar: AI for Sustainable Hospitality
15:15 – 15:45	Green Innovation Square	Wadden Group Foundation & regional products
16:00 – 16:30	Green Innovation Square	Launch of GIPPI World + pitch of innovative concepts
16:40 – 17:20	Green Innovation Square	Circular 30 minutes – waste streams & reuse
17:30 – 18:00	Green Innovation Square	Food innovations and taste surprises
18:10 – 18:30	Green Innovation Square	Sustainable Business Ecosystem – panel discussion
17:00 – 20:00	Brasserie Loeks	Tap competitions (provincial preliminary round)
20:00 – 23:00	Brasserie Loeks	Afterparty with DJ Humbert Tutuarima

View the full here: Program

All seminars are free to attend, but there is a limited number of places available (first come, first served).

Meet hospitality exhibitors & partners

• Wholesalers & foodservice: Bidfood, Scheerder Dranken / VHC ActiFood

• Beverage producers and importers: Heineken, Graansilo Bier, various beer, wine, and spirits brands

• Innovators & sustainability partners: Circular Bucket Project, Green Choice, Wadden Group Foundation, GIPPI, Circular Groningen

• Hospitality and training partners: Culinaire Vakschool Groningen, KHN, SVO Vakopleiding Food

• Technology & service: TechnoHoreca, stand construction & event partners: 2Join, AI specialist Clever AI

View the here: Floor plan

Practical information

• Location: Martiniplaza Groningen, Leonard Springerlaan 2, 9727 KB Groningen.

• Parking: 600 parking spaces at the main entrance (cost: €2.50/hour, max. €17.50 per 24 hours).

• Public transport: walking distance from Groningen NS station or bus line 19 towards Hoornsemeer.

• Admission: tickets are available via the official site; promotional codes (free admission) are available from exhibitors.
  
  More info: www.hoxp.nl