April 1, 2019 · Jorrit Hoexum

DThe consumer knows very well where Abraham gets his mustard, but increasingly also where you, as a hospitality entrepreneur, get your wines. Look, for example, at the Vivino app and the wine apps that allow the guest to scan the label and retrieve information about origin and price. The moment you, as the host, serve the wine, the guest can tell you exactly what the purchase price is. As hospitality professionals, we do not like to get into a discussion about that.
In collaboration with its suppliers worldwide and from the best wine regions, Bidfood has selected twenty wines to be released under its own label. These labels are difficult to find online, in wine shops and liquor stores, and in apps. These twenty carefully selected wines are available only and exclusively on the Bidfood website to be found and ordered; naturally, our partners abroad can sell this wine via the internet. The website is only accessible to Bidfood customers. So become a customer, and all wines will be available to you as a hospitality entrepreneur.
In the days before guests entered restaurants with their smartphones—let's say fifteen years ago—wine was part of the emotion and experience during lunch and dinner. The stories we told about the wines as hosts were often too romantic, but a beautiful part of the profession nonetheless.
If you ever didn't know the latitude where the grapes grew, or mistook the northern or southern slope, the guest never corrected you. That is why, especially in recent years, it has become increasingly important for hospitality staff to know which wines are being served and what information goes with them. Guests have become wiser and more outspoken and will not hesitate to share their knowledge. Guests can even find the ideal food and wine pairing on their smartphones.
To bring craftsmanship and emotion back to the table, we have selected a wine for this month that the guest cannot find with their smartphone;
This period, the beginning of spring, is a Provence style. Rosé from the house Le Versant A superb rosé to serve in the restaurant or on the terrace.
Questions? Email Jorrit Hoexum – wine specialist North-East Netherlands – Bidfood