March 23, 2017 · Team HG
After a spectacular fifth edition of the Horecabeurs Noord Nederland in 2016, the sixth edition of HBNN (HorecaBeurs Noord Nederland) will take place this year on Monday, October 2. This edition will be entirely dedicated to ‘tastes differ’.
The economy is growing, and hospitality businesses are benefiting from this as well; there is once again significant investment, innovation, and new ventures. New hospitality concepts such as temporary pop-up businesses, all-you-can-eat restaurants serving international cuisine, shops with a shared dining area, and trendy coffee bars are springing up like mushrooms. Everything is geared towards the current zeitgeist: things have to be ‘quick & fast’.
It is of great importance for hospitality entrepreneurs to move with new trends or, conversely, to remain entirely traditional while utilizing new means. After all, the guest's taste also changes with the times, a factor that is often underestimated. Expectations regarding a total experience in the hospitality industry are considerably higher nowadays, and the average visit is often much shorter than in the past. Hospitality entrepreneurs who realize this and anticipate it make the difference, and quality is the future. The Horecabeurs Noord Nederland offers entrepreneurs a platform with a packed day program, all at one of the most beautiful spots in the city of Groningen.
The Horecabeurs Noord Nederland is a trade fair specifically developed for hospitality entrepreneurs and suppliers, and has stood for quality and a total experience of the hospitality industry for years. In addition to exhibitors from various hospitality disciplines, you will find a live cooking competition, beer tapping competitions, barista competitions, and a large cocktail and beer square. All this takes place in the historic and atmospheric setting of the Martinikerk in Groningen.
The 6th edition of the Horecabeurs Noord Nederland takes place on Monday, October 2, 2017, from 12:00 to 20:00. Exhibitors can register via: www.hbnn.nl
