July 29, 2016 · Team HG
Breda is the cheapest city for outdoor terraces in the Netherlands. The average price for a round of drinks on a terrace in Breda is €20.43, which is 1.4% higher than last year. The national average terrace price has risen by 2.4% this year. Amsterdam is once again the most expensive city for outdoor terraces in the Netherlands. These results come from the annual terrace survey by Van Spronsen & Partners horeca-advies.
The annual survey of the price of a round on a terrace (2 coffees, 2 soft drinks, 2 beers, and 2 rosé) reveals that Amsterdam is the most expensive city for terraces this year. A round costs €23.60 there. This is not surprising given the fact that real estate and rental prices here are significantly higher than elsewhere in the country. The city is followed in the ranking by Haarlem, The Hague, and ’s-Hertogenbosch. Groningen is new in the top 5.
Risers & fallers
In Arnhem, prices have risen the fastest this year by 7.0%, placing them around the national average. As a result, the city climbs 10 places in the rankings to 10th position. This can therefore be seen as catching up. Other risers include Amersfoort and Dordrecht, where prices rose by approximately 5% compared to last year. Fallers are the cities of Utrecht and Apeldoorn, which dropped 6 and 5 places in the rankings, respectively.
The cheapest cities
A round of drinks on a terrace costs €3.18 less in Breda than in Amsterdam. Lovers of a cup of coffee or a glass of rosé, in particular, would do best to go to Breda, where the average price is €2.15 and €3.19 respectively. Breda is followed by Almere, with the cheapest small glass of beer in the Netherlands. Those who prefer a soft drink are best off going to Zwolle.
Terrace purchasing power lowest in Groningen
For the study, “terrace purchasing power” is determined annually by comparing the average disposable income of residents against terrace prices. It is striking that the residents of the city of Groningen have the lowest “terrace purchasing power” per month, with 16.2 rounds. Breda has the highest terrace purchasing power, with an average of 20.5 rounds per week. The city is followed by Amersfoort, where residents can order an average of 19.9 rounds per week. The average “terrace purchasing power” across all measured cities is 18.6 rounds per week, which is the same as the previous year.
Increase in beer and coffee purchase prices not passed on
Research shows that the increase in purchase prices is not fully passed on to the Dutch consumer. Last year, the purchase price of beer rose by approximately 3%. Hospitality entrepreneurs raised the price of a small glass by 2%. Over the past five years, the purchase price of beer rose by as much as 21%, while on average the price was increased by only 12%. The purchase price of coffee rose by approximately 28% over the past five years. Hospitality entrepreneurs raised the price by only 10% over the same period.
Trends on the terrace
Gin tonic is being named the trend on the terrace this year. Another trend continuing on all terraces this year is the specialty beers and the RadlersVirtually all surveyed (96%) companies sell Radler. The price of a Radler rose slightly to an average of €3.28. The trend of non-alcoholic drinks is continuing even further this year, with 98% of the surveyed terraces selling 0.0 beers on their terraces. Lemonades and homemade iced teas are also being served increasingly. These drinks are relatively inexpensive to purchase and can be served according to individual taste, making the products unique to each company.
Vermouth does not seem to have made it onto the terraces yet. Although the drink is increasingly being served by hospitality establishments, the general public does not appear to be ready for it. In the survey, only one entrepreneur indicated selling vermouth as a trendy product on his terrace.
