July 26, 2017 · Team HG
In Groningen, the average price for a round is €22.55, an increase of 1.6% compared to the previous year. Zwolle is the cheapest city for outdoor terraces in the Netherlands this year. The average price for a round of drinks on a terrace in Zwolle is €21.00, which is 2.4% higher than last year.
The national average price for outdoor terraces has risen by 2.2% this year to €22.10. Amsterdam is once again the most expensive city for terraces in the Netherlands. These results come from the annual terrace survey by Van Spronsen & Partners hospitality consultancy.
The annual survey of the price of a round on a terrace (2 coffees, 2 soft drinks, 2 beers, and 2 rosé) reveals that Amsterdam is the most expensive city for terraces for the third year in a row. A round costs €24.25 there. This is not surprising given that real estate and rental prices are significantly higher here than elsewhere in the country. The city is followed in the ranking by The Hague and ’s-Hertogenbosch; both cities rose one place this year. Haarlem and Groningen round out the top five.
Research shows that, just like in previous years, the increase in purchase prices is not being fully passed on to the Dutch consumer. Last year, the purchase price of beer rose by approximately 3.7%. Hospitality entrepreneurs raised the price of a small glass by 2.1%. Over the past five years, the purchase price of beer actually rose by 21.5%, while on average the price in the hospitality sector was increased by only 10.5%.
In Nijmegen, which was the cheapest city for outdoor cafes in the Netherlands from 2011 to 2014, prices have risen the fastest this year by 8.4%. The price (€22.25) is thus just above the national average. The city rises 9 places in the ranking to 9th place. Other cities that saw risers include Almere and The Hague, where prices rose by 4.9% and 4.3% respectively compared to last year. The cities with the sharpest declines are Eindhoven, Leiden, and Tilburg. Although prices rose here as well, these cities dropped 3 places in the ranking.
A round of drinks on a terrace in Zwolle costs €3.25 less than in Amsterdam. Rosé lovers, in particular, would do best to go to Zwolle, where the average price is €3.50. Breda has the cheapest non-alcoholic drinks in the Netherlands; a coffee and a soft drink cost €2.21 and €2.29 respectively. Those who prefer a traditional flute beer are best off going to Almere (€2.36).
For the study, “terrace purchasing power” is determined annually by comparing the average disposable income of residents against terrace prices. As in the previous year, residents of the city of Groningen have the lowest monthly “terrace purchasing power” at 19.3 rounds, while Breda has the highest, with an average of 24 rounds per week. The city is followed by Utrecht, where residents can order an average of 23.2 rounds per week. The average “terrace purchasing power” across all measured cities stands at 21.5 rounds per week.
Cocktails are being named the top emerging trend on the terrace this year. Another trend that is
Continuing on all terraces this year are the specialty beers, particularly the Weizen and Rosé beers.
Virtually all surveyed (99%) companies sell Radler. The price of a Radler rose slightly.
to an average of €3.36 (+2.4%). The homemade lemonades and iced teas will also be this year
Served a lot again. These drinks are relatively cheap to purchase and can be customized to your own taste
are donated, this makes the products unique per company.
