Hospitality industry portrayed positively during Cafe Week 2018

During Café Week, a visit to a café is even more enjoyable than usual! This is because cafés throughout the Netherlands organize all kinds of special and fun activities during that week for a great night out. Following the successful four previous editions, in which more than 600 hospitality businesses participated, the national Café Week will take place this year from March 20 to 25, 2018. It is the perfect moment for entrepreneurs to give their businesses an extra boost and surprise new and existing guests with a week full of fun, vibrant activities spread over six days.

WHAT IS CAFE WEEK?

CafeWeek is an initiative by HorecaBrains with the underlying idea of putting the "wet hospitality" sector in the spotlight in a positive way. Through various activities in which venues can participate, existing guests are surprised with fun activities and, of course, new guests are encouraged to come and discover the location. After all, the café is much more than just a place to have a drink.

Program during Cafe Week

Guests can during the first day of Café Week Visit various hospitality establishments for a look behind the scenes of the business. On Wednesday, a combination beer and wine tasting takes place. A delicious tasting from the new brewery De Werf from Enkhuizen. Suitable for both ladies and gentlemen. However, since the ladies still tend to choose a special wine more often, we are combining the two.
Wine lovers can enjoy a range of exclusive wines from Stellenbosch, South Africa. You can therefore score points with both beer enthusiasts and wine fanatics with an exclusive tasting full of flavor and knowledge, led by a true expert: yourself! After all, you are your own best host. Guests will be introduced to your café's offerings in an inspiring and interactive way. Naturally, the Friday afternoon drinks shouldn't be missed, nor should the Ribnight, and on Saturday night—the night out—you can treat guests to a delicious Shot Night. On Sunday, we wrap things up with the ultra-hip Gin & Tonic Party. To top it all off, enthusiasts can join in for “The Café Week Special” to feast on a delicious dish for just €10.

PARTICIPATE

Smart hospitality entrepreneurs can register on the Caféweek website to participate and put their business in the spotlight in a fun way. Because the organization knows better than anyone how scarce a hospitality entrepreneur's time can be, everything is taken care of. Participants receive promotional material for their establishment, ready-made press releases, and digital material for promotion via their own (social media) channels. Furthermore, participants receive various no-obligation offers from Caféweek partners to help them present the events they wish to participate in as professionally as possible. This way, entrepreneurs can quickly get back to doing what they do best with passion: paying attention to the guest.
Put your business on the map too. Visit www.cafeweek.nl and register your café today for the coziest week of the year; Cafe Week 2018! The participation fee is only €50 per location.

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