March 25, 2020 · Team HG
Groningen-based companies EventInsight, Bano, and MartiniPlaza, and Delft-based aanmelder.nl have joined forces to allow events such as conferences to go ahead. With Let’s Get Digital, a digital platform, visitors can network digitally, attend lectures, and take workshops, all from the comfort of their own homes. Due to the ongoing consequences of the COVID-19 virus, events are now being cancelled continuously. Let’s Get Digital is grappling with great uncertainty, lack of clarity, and enormous financial consequences. Let’s Get Digital therefore wants to put an end to that uncertainty in the events industry and offer a digital alternative.
The full experience
However, such a digital alternative must be of high quality, according to Ruben Haring, Partnership Manager of EventInsight“People attend conferences precisely for the interaction and experience, so a live stream is not enough. We therefore want to offer visitors the full experience.”
How does that work? “Almost exactly the same as at a live event, actually,” explains Haring. “There is a check-in with a lobby, there are breaks, coffee, lunch, and face-to-face meetings. Networking is possible beforehand and during the event, using two interactive screens. For example, you follow a keynote or workshop on your laptop screen, and chat with your fellow attendees on your phone or tablet.”
In addition, the platform has been virtually styled in the event's branding. “So the look and feel is preserved,” says Haring. “And afterwards, all data is also accessible to the organizers. At the moment, we are focusing primarily on the business market, such as conferences, and we can currently host digital events for 50 to 1,000 people. But in the coming period, we will ensure expansion and further scaling up to support even larger events.”
First digital conference has been booked!
In early April, an American conference will be the first to make use of Let’s Get Digital. “They are organizing several keynotes and workshops, but the one-on-one meetings are especially important there,” says Haring. “And this way, we can simply let that continue as they are used to. It is fantastic that we can provide a backup plan during this crisis and allow a full event to go ahead. And hopefully, Let’s Get Digital can eventually bring about a revolution in the market!”
About de samenwerking
Let’s Get Digital is a collaboration between EventInsight, MartiniPlaza, Bano and aanmelder.nlEventInsight improves events through meaningful innovations and its curiosity, and creates apps and online technology to enhance networking at events and provide organizers with more data insights. MartiniPlaza is the largest conference and venue location in the Northern Netherlands. Bano offers its domestic and international clients the ultimate platform to convey a message. Aanmelder.nl is event software for organizing business events. Complex participant registration, ticketing, event websites, and communication are simplified with the extensive features of aanmelder.nl.
Do you also have a temporary or adapted hospitality concept due to the corona crisis? Report it to us at: joris@horecagroningen.nl
