February 10, 2025 · Team HG
Dick Slootweg (left) and Piet Smit (right) at the launch of their new concept.
Poiesz and Bidfood They bring their expertise together under one recognizable concept: Smakeluk. With this collaboration, they offer a complete and flexible assortment for the healthcare sector, from groceries and wholesale products to freshly prepared meals.
Two established names in retail and foodservice are joining forces to offer the healthcare market in the Northern Netherlands a complete concept with a personal and regional assortment.
“The healthcare market is changing and demands more customization and flexibility,” says Piet Smit, Managing Director of Poiesz. “We share the ambition for a personal and regional offering. By combining our knowledge and networks, we make it easier for healthcare institutions to put together an assortment that truly meets their needs,” says Dick Slootweg, Managing Director of Bidfood Netherlands.
Smakeluk brings together the best of both worlds: the trusted products of the local supermarket Poiesz, the security of a national wholesaler, Bidfood, and daily fresh meals from Drachten. All this with a strong regional focus, short lines of communication, and personal contact.
Whether it concerns small-scale living, elderly care, or hospitals, Smakeluk offers a modular approach that aligns with the needs of healthcare today and tomorrow. “Our combined strength enables us to respond more quickly to changes and be a reliable partner for healthcare organizations in the North,” says Dick Slootweg, Managing Director of Bidfood.
