April 2, 2015 · Team HG
It requires ultimate mastery of the complex distillation process, but they succeeded! Hooghoudt launches Premium Jenever, a new young jenever.
After more than two years of intensive experimentation, Hero Jan Junior, the third generation of Hooghoudt, gives his approval. He personally signs the document and launches Hooghoudt Premium Jenever onto the market. All of Hooghoudt's knowledge and love for jenever come together in a velvety smooth taste full of character. Made from carbon-filtered grain alcohol, aged malt wine, softened water, and a special triple-distilled in-house herbal distillate containing juniper berries, iris root, and star anise, among others. A touch of elderflower, cardamom, and heather honey complete the picture. Hooghoudt Premium Jenever is proven to be the smoothest of all*.
Premium Jenever will be available in liquor stores from week 16 (April 13 – 19, 2015).
Hooghoudt Premium Jenever - Hero Jan Junior and master distiller Frank Leystra tasting
Recognize the class, win Premium Prizes
Hooghoudt officially launches its Premium Jenever around the fashion designer's show. Jan Boelo on April 3, 2015. The Premium Jenever campaign focuses on recognizing class. For instance, enthusiasts who believe they can recognize class stand a chance to win one of the hand-numbered bottles from the first 100 Premium Jenevers produced.
You can participate via the website: hooghoudt.nl/premium-jenever
Later in the campaign, more Premium Prizes can be won, such as an exclusive premium shirt designed by Jan Boelo, and a cocktail workshop by a top bartender. Lennart Deddens, a cheese & gin tasting by a culinary expert Laurens Speek or a barista masterclass by coffee talent Kyra VellingaThese flavor enhancers are going to the winners' homes.
The bottle
The bottle, designed by PROUDdesign, aims to appeal to existing jenever drinkers and spirits enthusiasts, and to pique the interest of vodka, gin, and whiskey connoisseurs. The copper is a reference to Hooghoudt's traditional, handmade copper still. The three rings around the bottle give it a modern and clean appearance.
